Overview UTMs aren’t just about link tracking; they are precision instruments in the marketer’s toolkit. They are the solution guaranteed to be tracked by Google and other tools, enabling you to slice through the noise of data overload and focus on what drives growth. But what happens when your campaigns become too complex? Join us …
Office Hours with Jacob Lowery
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How to Drive ROI by Automating Attribution Data Analytics with UTMs, Marketo, and Salesforce
Leveraging UTMs with Adobe Marketo automation simplifies the attribution process. It propels a continuous improvement cycle from data collection to insightful analysis, enhancing the ability to make swift, informed marketing decisions. …
How to give your GA4 campaign data to AI for turbo insights
Are you facing challenges in harnessing and leveraging marketing campaign data within Google Analytics 4? Despite having valuable data in GA4, locating and utilizing it can be quite a daunting task. Join us in this enlightening ession, where two seasoned digital marketing experts will reveal the secrets to seamlessly integrating Analytics fundamentals (campaign tracking) with cutting-edge artificial intelligence technology for data analysis. …
Tracking through analytics and the importance of UTMs
Marketers need to be able to answer those questions. But they can’t do so without a plan to track and measure the effectiveness of the Go-To-Market strategy.
Before marketers turn to expensive attribution software or dumping money into unproven channels, marketers can create a scalable and robust framework with link tracking and automation that can be built into most existing MAPs or CRMs. …
How advanced UTM setups help manage your attribution
Marketing attribution is a key part of any successful marketing campaign. In tight economic times, however, keeping up with the ever-evolving data needed for accurate attribution tracking can be challenging. Fortunately, advanced UTM setups can help you manage your marketing efforts while maximizing their impact on ROI.
We’ll explore why investing in an appropriately configured setup is the best way to protect and shield your budget by getting more out of fewer resources — all while making sure that what you do spend delivers tangible successful results due to increased understanding. …
Measuring Marketing Campaigns with GA4
Migrating to a new tracking platform can be stressful. Let’s reduce that through the session to learn how to effectively measure your marketing campaigns using GA4. Our expert Julius Fedorovicius will guide you through the process, show you how to make the most of this powerful tool, and, more importantly, help you navigate the GA migration. …
Multi-Touch Attribution With UTMs, HubSpot, and Salesforce
The B2B buying journey can be complex and most B2B brands aren’t satisfied with the level of detail in their revenue attribution capabilities. In this webinar, we’ll show you how Redica Systems took big strides toward true multi-touch attribution with a stack including Salesforce, HubSpot, and UTM.io. …