Shorten Your UTM URLs

& Maximize Your Marketing With Branded Links

Flexibly Manage Unlimited Branded Short Links

Book a demo and get a free 14-day trial to all the enterprise features.

The UTM.io Branded Shortener is your powerful tool for URL shortening and tracking the performance of your social media and marketing campaigns. Whether you’re sharing on Facebook, Instagram, LinkedIn, or Google Ads, our tool enables you to shorten links and transform long URLs into clean, branded links.

Core Branded UTM Link Shortener Features

URL Link Shortening

The shortener, users can easily shorten their long URLs into more manageable and shareable links. This not only makes it easier to share your links but also makes them look more professional and visually appealing.

➜ Short links with UTM parameters. 

➜ Make long links more manageable and shareable for easier sharing.

➜ Increase professionalism and visual appeal of links with a custom short domain.

Branded Domain Shortener

Which allows users to use their own custom domain for their shortened links. This makes your links more recognizable and trustworthy, helping you establish your brand and increase the click-through rate of your campaigns.

➜ Apply multiple templates at once.

➜ Build links for multiple URLs with ease.

➜ Streamline your campaign creation with one step up.

Shortened URL Click Tracking

The Shortened URL Click Tracking feature in shortener is a powerful tool that allows you to track the number of clicks on your shortened links. This helps you understand the performance of your campaigns, allowing you to make data-driven decisions and optimize your strategies.

➜ Track clicks on shortened links for performance analysis.

➜ Make data-driven decisions to optimize marketing strategies.

➜ Understand the success of campaigns and improve future campaigns.

Dynamic QR Codes

UTM Shortener also includes QR codes, which can be scanned with a smartphone or tablet to quickly access your links. Select any shortened link to generate a dynamic QR code instantly. This makes it easier for you to share your links with your audience and can help increase the click-through rate of your campaigns.
  • Provides QR codes for easy offline sharing and accessing of links.
  • Helps increase the click-through rate of campaigns.
  • Offers a convenient and modern way to share links with the audience.

Edit the Destination

The shortener is that you can edit the destination of your shortened links without having to edit the short link itself. This means that you can make changes to your campaigns without having to re-share your links.

➜ Edit link destinations without changing the short link.

➜ Make changes to campaigns without re-sharing links.

➜ Improved flexibility and convenience in link management.

Domain Forwarding

The shortener also offers default domain forwarding, which means that you can set a default destination for all your shortened links. This saves you time and effort, as you no longer have to manually set the destination for each individual link.

➜ Default domain forwarding saves time and effort.

➜ Consistent destination for all shortened links.

➜ Easy management of links with a default destination.

Https on the Domain

The shortener is committed to providing a secure experience for its users, which is why all shortened links are automatically encrypted with HTTPS. This means that your links are secure and protected from potential security threats, giving you peace of mind.

➜ Automatic HTTPS encryption for secure links.

➜ Protects against potential security threats.

➜ Provides peace of mind for clickers.

Trusted by Leading Brands

UTM.io powers marketing teams at companies like Intuit, Unilever, Shopify, and Turtle Beach. Here’s what users are saying:

“Just wanted to say, love the plugin! Simple yet effective. Keep up the good work!”Garret Weigel, Growth Marketer at Formulate

“UTM.io is a lifesaver & my go-to tool for creating UTMs!”Casey Henry, HubSpot

Our platform is fully compliant with GDPR and privacy regulations, giving you peace of mind when tracking campaign performance.

Don't settle for a one-size-fits-all approach to link tracking.

Get a personalized and customizable solution that aligns with your unique business needs. 

UTM.io Link Builder

Maximize your marketing with UTM.io Link Builder; An ultimate tool for URL building with advanced features.

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Enterprise Package

Streamline your marketing efforts through advanced tracking link building capabilities with Enterprise features.

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Unleashing the Power of Data-Driven Marketing through data governance.


 UTM.io solves a critical problem faced by many businesses today.
The challenge of effectively tracking and analyzing their marketing efforts consistently.

Frequently Asked Questions (FAQs)

Simply paste your long link into the UTM.io link builder, add optional UTM parameters, and click generate. You’ll instantly receive a short URL ready to share.

Yes! Our Starter plan is free forever and includes essential features like unlimited links and basic click tracking. For detailed analytics, custom domains, and team features, explore our paid plans starting at $19/month.

Unlike Bit.ly and other shorteners, UTM.io combines URL shortening with full UTM parameter management and detailed analytics in one platform. You can shorten links, build UTMs, and track performance without switching tools..

Absolutely. All short URLs use HTTPS encryption by default, ensuring your links and your audience’s data remain protected.

Yes. UTM.io lets you edit the destination URL anytime without changing your short link, so your shared links always stay active.