How to Track Your Campaign Links in Google Analytics

How to Track Your Campaign Links in Google Analytics

Are your campaigns really delivering the kind of results that you expected? What if you’re spending all your time and money on campaigns that don’t work? You won’t know unless you track your campaign performance. When you measure your marketing impact, you can easily identify the efforts that aren’t working and the efforts that are …

9 Digital Marketing ROI Metrics You Should Know and How to Measure Them

9 Digital Marketing ROI Metrics You Should Know and How to Measure Them_How to Use Naming Conventions to Name Your AdWords Campaign

Proving the ROI of digital marketing is one of the biggest challenges faced by marketers today. In fact, a recent research report suggests that ~47% of marketers find it difficult to attribute leads to revenue and ~42% don’t know the right metrics to measure performance. Image Source: TrackMaven This is a big problem. If you …

How to Use Naming Conventions to Name Your AdWords Campaign

Even though they’ve run hundreds of successful ads during your career, some marketers still struggle to manage all of their campaigns. They are often so busy with other aspects of their campaign that they put the campaign naming process as an afterthought. As a result, they have a hard time understanding how their campaigns are …

Conversion Tracking: Google AdWords vs Analytics

Conversion Tracking Google AdWords vs Analytics

Any marketer that invests in digital marketing at some point uses Google Analytics and AdWords for campaign tracking. Both of these platforms are useful and provide good insights into the success or failure of your marketing efforts. However, if you are an expert marketer, you know that the data gathered by both platforms is not …

Your Email Marketing Conversion Rate and How to Improve It

Your Email Marketing Conversion Rate and How to Improve It

You’ve been executing email campaigns for a while but you can’t seem to see an improvement in your email marketing conversion rate. What could be the cause? You know you’ve been following the best practices, but nothing seems to deliver the desired impact. The thing is, instead of simply applying the rules and best practices. …

13 Email Marketing Mistakes to Avoid for the Best Results

13 Email Marketing Mistakes to Avoid for the Best Results

Email marketing is one of the oldest and most commonly used marketing techniques that almost all businesses use. And yet, there are so many email marketing mistakes that sometimes even experienced marketers make them. These email marketing mistakes can adversely affect the effectiveness of your email campaign and your ROI. So, it is better to …

11 Important Email Marketing KPIs You Should Not Ignore

Email continues to be among the most powerful marketing channels to drive traffic and sales. With that said, some marketers may be struggling to understand exactly what kind of impact their email marketing efforts have yielded. It becomes even more confusing when you’re simultaneously running multiple marketing campaigns because you need to understand which campaigns …