How to Drive ROI by Automating Attribution Data Analytics with UTMs, Marketo, and Salesforce

Presented by Dan McGaw and Andy Caron

Date/Time: Available On Demand


UTMs aren’t just about link tracking; they are precision instruments in the marketer’s toolkit. They are the solution guaranteed to be tracked by Google and other tools, enabling you to slice through the noise of data overload and focus on what drives growth.

But what happens when your campaigns become too complex?

Join us to learn how you can achieve a high-resolution view of customer interactions and campaign performance by automating the tracking process and integrating comprehensive UTM parameters using Marketo and Salesforce.

Presented by:

In less than one hour, you will learn:

  • The importance of embracing a UTM strategy to streamline data and enhance your analytics.
  • Integration techniques that will redefine your perception and utilization of marketing data.
  • How to elevate your focus on ROI to make intelligent and strategic investments in every campaign.
  • The power of leveraging automation to reduce manual reporting and unlock the potential of precise attribution.