A Plan for Every Business

Start free today with unlimited links, clicks, and users.

Free
Free forever. A powerful alternative for spreadsheets. Say goodbye to clunky spreadsheets!
  • 1 Workspace
  • 3 Templates
  • UTM.guru Shorten Domain
  • Unlimited Users, Clicks, Links
Key Features
  • Link Builder
  • Chrome Extension
  • UTM.guru Link Shortener
  • Shortened URL Click Tracking
  • Export Data via CSV
  • Email Support
Basic
Billed Annually or Monthly
Optimal for freelancers, solopreneurs, and hobbyists. Streamline link management for efficient, enhanced data handling.
  • 1 Workspace
  • 5 Templates
  • 1 Branded Shorten Domains
  • Unlimited Users, Clicks, Links
Everything in Free, plus
  • Branded Domain Shortener
  • QR Codes
  • Import Data via CSV
  • Bit.ly Integration
  • 2-factor Authentication
Startup
Billed Annually or Monthly
Perfect solution for small-sized teams to manage basic taxonomy and track their campaigns effectively.
  • 3 Workspaces
  • Unlimited Templates
  • 3 Branded Shorten Domains
  • Unlimited Users, Clicks, Links
Everything in Basic, plus
  • Bulk Builder
  • Role-based Permissions
  • Custom Back-half/URL Slug
  • Custom URL Parameters
Premium
Billed Annually or Monthly
Link management to the next level with exclusive features for medium-sized teams and complex UTM taxonomy.
  • 5 Workspaces
  • Unlimited Templates
  • 5 Branded Shorten Domains
  • Unlimited Users, Clicks, Links
Everything in Startup, plus
  • Shared Workspace Templates, & Parameters
  • Parameter Groupings
  • Pretty Names
  • REST API Access
  • UTM Cleaner
Enterprise
Custom Quote
Perfect for large and multi-team collaboration that demands top-tier link management capabilities with customized flexibility.
  • 10 Workspaces
  • Unlimited Templates
  • 10 Branded Shorten Domains
  • Unlimited Users, Clicks, Links
Everything in Premium, plus
  • UTM Conventions
  • Workspace Rules
  • User Rules
  • Top-Tier Onboarding
  • Top-Tier Support
  • Invoice Billing
  • Customized Add-ons

Request a Demo

Chat with a product expert to see how the world's best companies optimize their campaign tracking

“UTM.io is life saver and my go-to tool for creating UTM codes.”
Casey Henry, Hubspot

Compare Plan Features

Basic

Startup

Premium

Enterprise

Unlimited Users
+
+
+
+
+
Unlimited Clicks
+
+
+
+
+
Unlimited Links
+
+
+
+
+
UTM Templates
+
+
+
+
+
Workspaces
+
+
+
+
+
UTM Link Builder
+
+
+
+
+
Chrome Extension
+
+
+
+
+
UTM.guru Link Shortener
+
+
+
+
+
Shortened URL Click Tracking
+
+
+
+
+
Notes
+
+
+
+
+
Export Data via csv
+
+
+
+
+
QR Codes
x
+
+
+
+
Import Data via csv
x
+
+
+
+
Branded Shortener Domains
x
+
+
+
+
Branded Domain Shortened URLs
x
+
+
+
+
Bit.ly Integration w/ Click Tracking
x
+
+
+
+
Google Analytics Import/ Integration
x
+
+
+
+
2-Factor Authentication
x
+
+
+
+
Bulk Link Builder
x
x
+
+
+
Custom Back-half/ URL Slug
x
x
+
+
+
Auditing Tools & Searching
x
x
+
+
+
Custom URL Paramaters
x
x
+
+
+
Role Based Permissions
x
x
+
+
+
Pretty Names
x
x
x
+
+
Dynamic Variables
x
x
x
+
+
UTM Parameter Groupings
x
x
x
+
+
Shared Templates, Attributes, & Paramaters
x
x
x
+
+
UTM Cleaner
x
x
x
+
+
API Access
x
x
x
+
+
Zapier Integration
x
x
x
+
+
Workspace Rules
x
x
x
x
+
User Rules
x
x
x
x
+
UTM Conventions
x
x
x
x
+
Top-Tier Onboarding
x
x
x
x
+
Top-Tier Support
x
x
x
x
+
Invoice Billing
x
x
x
x
+
SSO
x
x
x
x
+
Custom Features Development
x
x
x
x
+
Custom Security Documentation
x
x
x
x
+

Frequently Asked Questions

How do I create another workspace in my UTM.io account?

UTM.io is designed to enable big teams and agencies to manage different projects separately. You can use different workspaces for this. Learn more by visiting this support article.

Do you offer a money back guarantee?

We’re so confident you’ll love our paid features, we’re offering a full 30-day, money-back guarantee. If you aren’t completely satisfied with your plan, simply email us at help@utm.io to get a full refund.

What resources are available to ensure I'm getting the most out of UTM.io?

Customers on any plan have access to email support, as well as access to the Help Center. Additionally, on-demand training is also available to ensure your team is set up for success.

How long are your contracts? Can I upgrade or downgrade my subscription?

Plans are monthly or annual. You can start/stop or make changes to your plan at the end of the annual year or month.

More Questions? Let us Help!