On Demand

How advanced UTM setups help manage your attribution

Presented by Ron Jacobson, and Dan McGaw

Date/Time: Available On Demand


Marketing attribution is a key part of any successful marketing campaign. In tight economic times, however, keeping up with the ever-evolving data needed for accurate attribution tracking can be challenging. Fortunately, advanced UTM setups can help you manage your marketing efforts while maximizing their impact on ROI.

We’ll explore why investing in an appropriately configured setup is the best way to protect and shield your budget by getting more out of fewer resources — all while making sure that what you do spend delivers tangible successful results due to increased understanding.

What you will learn:

  • What an advanced UTM setup is
  • What an advanced UTM setup looks like
  • The importance of UTM clarity to budgets
  • What it takes to buy into the discipline