No More Messy
UTM Spreadsheets

UTM.io is the best way to build, share and sync your UTMs with your team. Stop using messy spreadsheets and get good campaign data in your analytics.

Enforce UTM Tagging Rules across your Team

Ensure Rich & Consistent Data in your Analytics Tools

Easily Track & Organize your UTM links in One Place

Garret Weigel
Garret Weigel
Growth Marketer
"Just wanted to say, love the plugin! Simple yet effective. Keep up the good work!"

Enforce UTM Tagging Rules across your team

Enable your team to create consistent links by saving commonly used parameters and defining link creation rules.

Thue Madsen
Thue Madsen
Marketing Operations
"I love the UTM.io extension!"

Workspaces

Create separate workspaces for different teams and departments in your organization.

Rules

Create custom rules to lock down the link builder for downstream users & enforce UTM conventions.

Custom Permissions

Force any rule on different users or user groups to ensure consistency across campaigns.

UTM Training

Get UTM conventions training and the best possible UTM taxonomy set up to ensure cleaner analytics reporting.

Thue Madsen
Thue Madsen
Marketing Operations
"I love the UTM.io extension!"

Ensure Rich & Consistent Data in your Analytics Tools

Reconfigure the UTM builder to adapt to your conventions and only accept values in your specified format.

Casey Henry
Casey Henry
Growth
"UTM.io is a lifesaver & my go-to tool for creating UTMs"

Templates

Auto populate combinations of parameters to save time & avoid human mistakes.

Custom Parameters

Create parameters for products, affiliates, promotions, and more to get the granular reports you need.

Attributes

Save additional information with your links without making them a part of the final URL.

Dynamic Variables

Automatically fetch date, parameters, and attributes from the builder to build advanced UTM conventions.

Casey Henry
Casey Henry
Growth
"UTM.io is a lifesaver & my go-to tool for creating UTMs"

Easily Track & Organize your UTM links in one place

Build, shorten, and track unlimited UTM links from our web app or chrome extension and get rid of messy spreadsheets.

Sujan Patel
Sujan Patel
GM and Co-Founder
"I use your UTM builder every day"

Chrome Extension

Create UTM links from anywhere with our Chrome Extension.

Link Dashboard

One place where all your links will be saved automatically.

Group Links

Group links by any parameter or parameter like campaign, source, affiliate, influencer, created date, etc.

Shorten Your Links

Shorten link with our free shortener or a branded domain, from the link builder.

Sujan Patel
Sujan Patel
GM and Co-Founder
"I use your UTM builder every day"

Resources

How Do UTMs and UTM Conventions Actually Work?

From basic UTM hygiene to advanced UTM conventions, if you want to have reliable reporting to prove success in your campaigns, you need to have a solid plan before getting started. With Dan McGaw, CEO at UTM.io

UTM Best Practices Webinar

Signup today and build consistent UTMs across your team.

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