On Demand

Multi-Touch Attribution With UTMs, HubSpot, and Salesforce

Presented by Jon Falker, and Greg Harned

Date/Time: Available On Demand


The B2B buying journey can be complex and most B2B brands aren’t satisfied with the level of detail in their revenue attribution capabilities. In this webinar, we’ll show you how Redica Systems took big strides toward true multi-touch attribution with a stack including Salesforce, HubSpot, and UTM.io.

In this session we will be doing a deep dive into implementing multi-touch attribution for a B2B. Accurate multi-touch attribution requires the saving of UTM parameters at each touch point, not just first and last. We’ll show you how to record UTM parameters for each touch point in both HubSpot and Salesforce.

What you will learn:

  • Structuring tracking for multi-touch attribution in Salesforce and HubSpot
  • Key methods to ensure all UTM parameters are organized and leveraged effectively.
  • How to verify each touch gets recorded accurately in Salesforce and HubSpot.
  • Avoiding common pitfalls in your UTM Setup.