Overview
Are you facing challenges in harnessing and leveraging marketing campaign data within Google Analytics 4? Despite having valuable data in GA4, locating and utilizing it can be quite a daunting task. But worry not, for we have the perfect solution for you!
Join us in this enlightening session, where two seasoned digital marketing experts will reveal the secrets to seamlessly integrating Analytics fundamentals (campaign tracking) with cutting-edge artificial intelligence technology for data analysis.
In less than one hour, you will learn:
- Review of the fundamentals of campaign tracking
- How to measure campaign performance in GA4
- Getting data out of GA4 and into ChatGPTs Code Interpreter
- Prompting the AI for fast insights into your data
- Examples of analysis and actions for better marketing
Yes, it’s about the specifics of campaigns, email and social, paid and organic, reporting and analysis.
…but this session is also a fun little tour of the latest in marketing technology. And perspectives from legit leaders who’ve tried it all and can tell you what works and what doesn’t.
