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How to Build Perfect UTMs for LinkedIn Ads (and Track Them in Google Analytics)

LinkedIn Ads has its analytics tool you can use to track their performance. However, when you use UTM parameters, you can…

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Advanced UTM Naming Convention Guide (Benefits, Uses & Workflow)

After creating dozens of attribution models for clients, we’ve seen first-hand how organizations limit their analytical capacity by neglecting the…

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Multi-Touch Attribution Tools: Finding the Best Tech for the Job

Key Takeaways Marketing attribution tools are designed to help marketers understand how each touchpoint in the customer journey contributes to…

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Unleashing the Power of Data-Driven Marketing through data governance.

UTM.io solves a critical problem faced by many businesses today. The challenge of effectively tracking and analyzing their marketing efforts consistently

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