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LinkedIn Ads has its analytics tool you can use to track their performance. However, when you use UTM parameters, you can…
Read MoreAfter creating dozens of attribution models for clients, we’ve seen first-hand how organizations limit their analytical capacity by neglecting the…
Read MoreKey Takeaways Marketing attribution tools are designed to help marketers understand how each touchpoint in the customer journey contributes to…
Read MoreUTM.io solves a critical problem faced by many businesses today. The challenge of effectively tracking and analyzing their marketing efforts consistently
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