About:dan
- Profile
- Dan McGaw is an award-winning entrepreneur and speaker. He is the founder and CEO of McGaw.io, a marketing technology and analytics agency, and the creator of UTM.io, a campaign management and data governance tool. Named one of the godfathers of the marketing technology stack and one of original growth hackers, Dan has decades of experience in digital marketing, technology, and analytics. (His team won’t let him take this out even though he says it makes him sound old.)
Posts by dan :
- How to Get Started with Email Marketing Localization, in Marketing Campaigns
- 26 of the Most Important KPIs for an Ecommerce Business to Analyze, in Marketing Campaigns
- How to Develop a Powerful Digital Marketing Sales Funnel, in Marketing Campaigns
- The Importance of Analytics in Digital Marketing, in Marketing Campaigns
- How to Measure Customer Engagement: 8 of the Most Important Metrics to Track, in Marketing Campaigns
- 9 of the Most Important Affiliate Marketing KPIs to Focus On, in Marketing Campaigns
- How to Track Your Campaign Links in Google Analytics, in Marketing Campaigns
- 9 Digital Marketing ROI Metrics You Should Know and How to Measure Them, in Marketing Campaigns
- How to Use Adwords’ Naming Conventions to Name Your Campaigns, in Marketing Campaigns
- Conversion Tracking: Google AdWords vs Analytics, in Marketing Campaigns