About:dan
- Profile
- Dan McGaw is an award-winning entrepreneur and speaker. He is the founder and CEO of McGaw.io, a marketing technology and analytics agency, and the creator of UTM.io, a campaign management and data governance tool. Named one of the godfathers of the marketing technology stack and one of original growth hackers, Dan has decades of experience in digital marketing, technology, and analytics. (His team won’t let him take this out even though he says it makes him sound old.)
Posts by dan :
- 9 of the Most Important Affiliate Marketing KPIs to Focus On, in Marketing Campaigns
- How to Track Your Campaign Links in Google Analytics, in Marketing Campaigns
- 9 Digital Marketing ROI Metrics You Should Know and How to Measure Them, in Marketing Campaigns
- How to Use Adwords’ Naming Conventions to Name Your Campaigns, in Marketing Campaigns
- Conversion Tracking: Google AdWords vs Analytics, in Marketing Campaigns
- How to Create & Optimize a B2B Content Marketing Funnel?, in Marketing Campaigns
- Your Email Marketing Conversion Rate and How to Improve It, in Marketing Campaigns
- How to Measure Content Marketing ROI in 4 Easy Steps, in Marketing Campaigns
- UTM Parameters: Best Practices for Better Campaign Tracking, in Marketing Campaigns
- 13 Email Marketing Mistakes to Avoid for the Best Results, in Marketing Campaigns