6 Social Media Marketing Goals and How to Measure Them

With 2.77 billion people using social media worldwide, it is crucial for brands to tap into its immense marketing potential. However, too often marketers are running campaigns without specific goals or a means to measure them. For social media success, you first need to define your marketing goals. Make sure that the goals are specific, …

7 Social Media Marketing Pitfalls You Need to Avoid

7 Social Media Marketing Pitfalls You Need to Avoid

Social media marketing has evolved to become a mainstream marketing tactic that will soon replace traditional marketing. With social media platforms gaining popularity and accumulating massive user bases of millions of daily users, they are too big to be ignored. However, not everyone has nailed how to be successful at social media marketing. Some brands …

11 of the Biggest Benefits of Social Media Advertising Business Owners Need to Know

You have probably read tons of articles advising you to advertise on social media because “it’s effective.” While there’s no doubt about its effectiveness, do you have any idea how social media advertising really impacts your business? What are the actual benefits of social media advertising and how do they influence your business goals? In …