Social media is a great place to market your brand. In fact, it’s the second highest referral traffic driver after search. Additionally, it’s got over 3.48 billion users globally. However, a lot of brands don’t know how to create a social media strategy.
You need to plan out your social media strategy and have a plan of action ready to reach out to your target audience. While it may seem challenging to do so, it can be done in just six simple steps.
Here’s how to create a social media strategy:
1. Define Your Goals
The first step to create a social media strategy is to define your end goals. These goals can be related to your website traffic, lead generation, or sales. They should be SMART, i.e., Specific, Measurable, Achievable, Realistic, and Timely.
2. Figure Out Your Target Audience
To create a social media strategy, you need to figure out your target audience as well. These are the people who’ll be receptive to your brand and products. To figure it out, you need to identify their interests, locations, and demographics. Furthermore, you should look at the platforms they are using and the type of content they are consuming.
3. Choose Social Networks
Based on your target audience, you should then narrow down your choices of social media networks. Choose those social networks where your target audience is the most active. Focus your attention on 1 or 2 platforms where they are the most active as this will help you reach most of them.
4. Audit Your Performance
If you’ve already started your social media campaign, you should begin auditing your performance too. Analyze how your campaign is performing and what’s working in your favor and what isn’t.
It’ll help you find out what content type gets you the most engagement, and when your audience is the most active. You should also consider auditing your competitors using tools like SEMrush and Ahrefs. These will give you more information about their engagement rates and follower bases. Through this, you can figure out where you stand.
Once you’ve analyzed your performance, you need to start optimizing your social media strategy. You need to test various tones, formats, and purposes to figure out which ones work best for you. Additionally, you can test different headlines and calls-to-action and optimize them. See what your audience wants and tailor your content accordingly.
6. Measure Results
The last step to create a social media strategy is to measure your performance. By using analytics provided by the social media platforms, you can figure out how successful your campaign is. Using social listening tools such as Awario and Brand24, you can see what people are saying about your brand. Lastly, you can use UTM.io to track traffic each specific campaign.
To find out more on how to create a social media strategy, you can check out the infographic below.