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Multi-Touch Attribution Models, Concepts and Alternatives — Advanced Guide

October 6, 2022 // Dan McGaw
Multi-touch attribution
Posted in Using UTMs
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How to Build Perfect UTMs for LinkedIn Ads (and Track Them in Google Analytics)

August 30, 2022 // Hamed Kian
Track LinkedIn Ads
Posted in Using UTMs, UTM Builder Resources
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UTMs for Marketing Attribution: How to Feed MTA Models the Right Data

August 10, 2022 // Hamed Kian
UTMs for Marketing Attribution
Posted in Using UTMs
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Faster, Better, Stronger – Product Updates at UTM.io

July 15, 2022 // Dan McGaw
UTM.io Product Updates 2
Posted in Uncategorized
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The Amazing Alternative to Messy UTM Builder Spreadsheets

June 24, 2022 // Dan McGaw
UTM Spreadsheet Alternative
Posted in Marketing Campaigns, Using UTMs
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How to Track UTM Parameters in Your CRM (Plus 4 Example Reports)

June 22, 2022 // Aaron Beashel
Track UTM Parameters
Posted in Marketing Campaigns, Using UTMs
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UTM Cleaner Tool: How to Get Clean URLs for Accurate Attribution

June 17, 2022 // Dan McGaw
UTM Cleaner
Posted in Marketing Campaigns, Using UTMsTagged UTM, UTM Cleaner
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RegEx Formulas for Cleaning Up Messy UTMs in Data Studio

June 8, 2022 // Dan McGaw
RegEx Formula
Posted in Marketing Campaigns, Using UTMsTagged Data Studio, RegEx, RegEx Formula, UTMs
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How to Build UTMs for Google Analytics and Where to Find the Campaign Reports (UA or GA4)

May 28, 2022 // Dan McGaw
How to Build UTMs for Campaign URLs & Where to Find the Reports in Google Analytics (and GA4)
Posted in Marketing Campaigns, Using UTMs
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How to Track Your Email Campaigns Using UTM Parameters

May 26, 2022 // Dan McGaw
How to Track Your Email Campaigns Using UTM Parameters
Posted in Using UTMs
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