About:dan
- Profile
- Dan McGaw is an award-winning entrepreneur and speaker. He is the founder and CEO of McGaw.io, a marketing technology and analytics agency, and the creator of UTM.io, a campaign management and data governance tool. Named one of the godfathers of the marketing technology stack and one of original growth hackers, Dan has decades of experience in digital marketing, technology, and analytics. (His team won’t let him take this out even though he says it makes him sound old.)
Posts by dan :
- Custom UTM Parameters: The Complete Guide, in Using UTMs&UTM Builder Resources
- UTM Builder Spreadsheet Template: The Walk-Through and the Alternative, in Using UTMs
- Advanced UTM Naming Convention Guide (Benefits, Uses & Workflow), in Using UTMs&UTM Builder Resources
- UTM Tagging vs Auto-Tagging for Google Ads — Guide & Examples, in Using UTMs
- How to Track the Customer Journey: Everything You Need to Know, in Marketing Campaigns
- How to Get Started with Email Marketing Localization, in Marketing Campaigns
- 26 of the Most Important KPIs for an Ecommerce Business to Analyze, in Marketing Campaigns
- How to Develop a Powerful Digital Marketing Sales Funnel, in Marketing Campaigns
- The Importance of Analytics in Digital Marketing, in Marketing Campaigns
- How to Measure Customer Engagement: 8 of the Most Important Metrics to Track, in Marketing Campaigns