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About:dan

Profile
Dan McGaw is an award-winning entrepreneur and speaker. He is the founder and CEO of McGaw.io, a marketing technology and analytics agency, and the creator of UTM.io, a campaign management and data governance tool. Named one of the godfathers of the marketing technology stack and one of original growth hackers, Dan has decades of experience in digital marketing, technology, and analytics. (His team won’t let him take this out even though he says it makes him sound old.)

Posts by dan :

  • Custom UTM Parameters: The Complete Guide, January 26, 2022 // Dan McGaw in Using UTMs&UTM Builder Resources
  • UTM Builder Spreadsheet Template: The Walk-Through and the Alternative, January 25, 2022 // Dan McGaw in Using UTMs
  • Advanced UTM Naming Convention Guide (Benefits, Uses & Workflow), August 26, 2021 // Dan McGaw in Using UTMs&UTM Builder Resources
  • UTM Tagging vs Auto-Tagging for Google Ads — Guide & Examples, January 13, 2020 // Dan McGaw in Using UTMs
  • How to Track the Customer Journey: Everything You Need to Know, December 9, 2019 // Dan McGaw in Marketing Campaigns
  • How to Get Started with Email Marketing Localization, December 5, 2019 // Dan McGaw in Marketing Campaigns
  • 26 of the Most Important KPIs for an Ecommerce Business to Analyze, December 2, 2019 // Dan McGaw in Marketing Campaigns
  • How to Develop a Powerful Digital Marketing Sales Funnel, November 5, 2019 // Dan McGaw in Marketing Campaigns
  • The Importance of Analytics in Digital Marketing, November 1, 2019 // Dan McGaw in Marketing Campaigns
  • How to Measure Customer Engagement: 8 of the Most Important Metrics to Track, October 30, 2019 // Dan McGaw in Marketing Campaigns
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