About:dan
- Profile
- Dan McGaw is an award-winning entrepreneur and speaker. He is the founder and CEO of McGaw.io, a marketing technology and analytics agency, and the creator of UTM.io, a campaign management and data governance tool. Named one of the godfathers of the marketing technology stack and one of original growth hackers, Dan has decades of experience in digital marketing, technology, and analytics. (His team won’t let him take this out even though he says it makes him sound old.)
Posts by dan :
- UTM Cleaner Tool: How to Get Clean URLs for Accurate Attribution, in Marketing Campaigns&Using UTMs
- RegEx Formulas for Cleaning Up Messy UTMs in Data Studio, in Marketing Campaigns&Using UTMs
- How to Build UTMs for Google Analytics and Where to Find the Campaign Reports (UA or GA4), in Marketing Campaigns&Using UTMs
- How to Track Your Email Campaigns Using UTM Parameters, in Using UTMs
- UTM Parameters Best Practices: 21 Tips & Use Cases for Amazing Campaign Tracking, in Marketing Campaigns&Using UTMs&UTM Builder Resources
- Custom UTM Parameters: The Complete Guide, in Using UTMs&UTM Builder Resources
- UTM Builder Spreadsheet Template: The Walk-Through and the Alternative, in Using UTMs
- Advanced UTM Naming Convention Guide (Benefits, Uses & Workflow), in Using UTMs&UTM Builder Resources
- UTM Tagging vs Auto-Tagging for Google Ads — Guide & Examples, in Using UTMs
- How to Track the Customer Journey: Everything You Need to Know, in Marketing Campaigns