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Overview
Messy, unstructured, and unprepared data keeps you from being able to have the answers you need about your marketing efforts. If you, instead, want your data to enable great and timely decisions, you need it to be up-to-date, complete, and actionable. That’s what we call business-ready data.
A stepping stone to business-ready data is the proper use of UTMs. You can only attribute performance to the correct campaigns when your UTMs have strategic taxonomy and consistent workflow.
What You Will Learn
- Why automatic and real-time refreshing is critical for maximum ROI
- How and why to consolidate the cost metric across your platforms
- Best practice of making your data ready for reporting, so it can be acted on
- Examples of UTM taxonomy for easier reporting
- The workflows for keeping your UTMs consistent
Funnel is the marketing data platform that gives you business-ready data that makes sense. Collect data from all platforms across the customer journey, transform it, explore it, and send it to any visualization app or data warehouse. You get data that is clean, accurate, and always up to date – data that helps you understand how your marketing is performing.
UTM.io is the leading tool for building, sharing, and syncing your UTMs with your team. Through streamlined workflows, it helps you stop using messy UTM spreadsheets and get consistently good campaign data into your analytics tools.
The two companies often work together to deliver implementations for marketing teams and collaborate on content to help create best practices for the marketing community.
The Speakers
Alexander Billington, Community Growth Manager at Funnel
Alex is the Community Growth Manager at Funnel and previously worked agency-side building digital growth strategies for global brands.
Dan McGaw, CEO and Founder of McGaw.io & UTM.io
Dan is an award-winning entrepreneur and speaker. He is the founder and CEO of UTM.io, a UTM spreadsheet killer, and data governance tool used by the likes of Shopify, Unilever, or Taxjar.com.
Named one of the godfathers of marketing technology and one of the original growth hackers, Dan has decades of experience. Before founding UTM.io, Dan succeeded Neil Patel as the head of marketing at Kissmetrics and since then has gone on to start multiple successful ventures in the marketing analytics industry, such as McGaw.io.