Live Webinar · Thu, Oct 29 · Live at 2 PM ET (7 PM CET) · Free

Don’t Let Broken UTMs Undersell Your Email Program [WEBINAR]

Presented by Dan McGaw, Hamed Kian, Austin Smith and Hannah Shain

Date/Time: October 29, 2026 2:00 pm

Email drove the purchase. The report says “direct.”

When people or AI tools make links without the same rules, tracking gets messy.

You can’t tell where your clicks came from or which campaigns made you money.

These results matter.

They’re what your boss uses to set next year’s email budget.

Today, AI agents build emails and tag links on their own. But if your naming rules live in a spreadsheet, it’s easy for things to go wrong.

We’ll show you how to keep your tracking clean with AI Agent Skills you can start using right away.

Join us for a live demo, free skills, and Q&A with our full panel.

 

BY THE END, YOU’LL KNOW: 

  • How to deploy our AI Agent Skills for setup immediately following this webinar
  • How to build email campaigns using AI Agents
  • How to set one naming convention across every person, tool, and agent
  • What an end-to-end campaign workflow looks like

THIS IS FOR YOU IF:

  • You build or approve tracking links on your email campaigns
  • Your email campaign attribution needs help
  • AI is building your emails and nobody’s governing the links
  • You have to show email-originated revenue this year, campaign by campaign

FAQ:

Is this a product demo?
It’s a live build. An AI agent creates an email in Customer.io. UTM.io governs the links. You see exactly how it works.

Why is it free?
Most teams don’t know their attribution is broken until someone shows them. At the end we offer a free 20-minute gut check of your year-end report. No pressure, and the session stands on its own.

Will there be a replay?
Yes, available to all registrants. Live attendees get exclusive access to book a free Year-End Report Gut Check with McGaw’s attribution team — so show up live if you can.