On-demand Webinar

UTMs: How they help power attribution and how to be successful

 

UTMs for accurate marketing attribution

Overview

Messy, unattributed data keeps you from being able to have the answers you need about your marketing efforts. If you, instead, want your data to enable great and timely decisions, you need it to be attributed, up-to-date, and actionable. 

A stepping stone to being successful with your data attribution is through the power of UTM parameters. You can only attribute performance to the correct campaigns when your UTMs have strategic taxonomy and consistent workflows to leverage for successful insights.

What you will learn:

  • What are UTM’s and why they are critical for successful attribution
  • How UTM attribution can play a role in being successful in cross-channel reporting
  • Best practice of making your UTM’s ready for complete attribution, so it can be acted on
  • Best practices of how to manage UTM in small, medium, and large teams.  
  • Examples of UTM taxonomy for easier attribution 

Attributa is the leading marketing consultancy that specializes in marketing attribution consulting. We work with you to identify your attribution goals and challenges and then design and implement strategies to achieve those goals.

UTM.io is the leading tool for building, sharing and syncing your UTMs with your team. Through streamlined workflows, it helps you stop using messy spreadsheets and get consistently good campaign data into your analytics tools.

The two companies often work together to deliver implementations for marketing teams, and collaborate on content to help create best practice for the marketing community.

Speakers

 

Dan Mcgaw HeadshotDan McGaw, CEO of McGaw.io

Dan is an award-winning entrepreneur and speaker. He is the founder and CEO of UTM.io, a UTM spreadsheet killer, and data governance tool used by the likes of Shopify, Unilever, or Taxjar.com.

Named one of the godfathers of marketing technology and one of the original growth hackers, Dan has decades of experience. Before founding UTM.io, Dan succeeded Neil Patel as the head of marketing at Kissmetrics and since then has gone on to start multiple successful ventures in the marketing analytics industry, such as McGaw.io.

 

Drew Smith, CEO of Attributa

Drew is the founder and CEO of Attributa. He first fell in love with marketing attribution about six years ago and has since helped numerous organizations solve their attribution problems and achieve their attribution goals

Before starting Attributa, Drew spent years helping clients solve marketing operations and revenue operations challenges as a consultant with various firms. Before that, Drew gained experience in several different marketing disciplines including event marketing, social media marketing, partner marketing and even spent a few years as a sales executive. Tying marketing efforts to pipeline and deals has always been a passion across all of those different disciplines.