About:dan
- Profile
- Dan McGaw is an award-winning entrepreneur and speaker. He is the founder and CEO of McGaw.io, a marketing technology and analytics agency, and the creator of UTM.io, a campaign management and data governance tool. Named one of the godfathers of the marketing technology stack and one of original growth hackers, Dan has decades of experience in digital marketing, technology, and analytics. (His team won’t let him take this out even though he says it makes him sound old.)
Posts by dan :
- QR Codes 101: What B2B Marketers Need to Know, in Using UTMs
- Why Your QR Codes Are Failing For Marketing Attribution, in Using UTMs
- Why B2B Marketing Campaigns Need Dynamic QR Codes, in Using UTMs
- UTM Generator vs Manual Tracking: Why Smart Marketers Use UTM.io, in Using UTMs
- The 2025 UTM Tagging Guide, in Using UTMs
- How to Organize UTM Codes for Accurate Reporting Every Time, in Uncategorized
- Multi-Touch Attribution Tools: Finding the Best Tech for the Job, in Uncategorized
- Multi-Touch Attribution Models, Concepts and Alternatives — Advanced Guide, in Using UTMs
- Faster, Better, Stronger – Product Updates at UTM.io, in Uncategorized
- The Amazing Alternative to Messy UTM Builder Spreadsheets, in Marketing Campaigns&Using UTMs