About:dan
- Profile
- Dan McGaw is an award-winning entrepreneur and speaker. He is the founder and CEO of McGaw.io, a marketing technology and analytics agency, and the creator of UTM.io, a campaign management and data governance tool. Named one of the godfathers of the marketing technology stack and one of original growth hackers, Dan has decades of experience in digital marketing, technology, and analytics. (His team won’t let him take this out even though he says it makes him sound old.)
Posts by dan :
- 21 UTM Best Practices Checklist: Stop Messy Data Now (with PDF), in Marketing Campaigns&Using UTMs&UTM Builder Resources
- 15 QR Code Advertising Strategies for 2026 (+ Examples), in Marketing Campaigns
- Master Marketo UTM Tracking (How to Get Flawless Attribution), in Marketing Campaigns&Using UTMs
- Short URLs vs Long URLs: Which Works Best for Marketing?, in Marketing Campaigns
- Shopify UTM Tracking: Best Practices for UTM Parameters (2026), in Marketing Campaigns&Using UTMs
- Utm_medium, Utm_campaign & Utm_source Optimization Guide, in Using UTMs
- What Is UTM Tracking? UTM Codes Explained (Beginner’s Guide), in Marketing Campaigns&Using UTMs
- UTM Parameters in Google Analytics 4: Ultimate Guide (2026), in Using UTMs
- QR Codes 101: What B2B Marketers Need to Know, in Using UTMs
- Why Your QR Codes Are Failing For Marketing Attribution, in Using UTMs