You’re fixing attribution reports by hand
Make an approved template required for every link in the workspace.
Attribution Reports Break When UTM Conventions Are Optional
Template Requirements makes your convention the only way to build a link.
Your team agreed on a UTM convention. Then someone types Q4-DemandGen instead of 2026-q4-demand-gen, and one campaign shows up as four rows in your report.
Free text off, approved values only. Set once by an admin, enforced for everyone.
Sessions by Campaignutm_campaign, Q4 2026
2026-q4-demand-gen4,812
Q4-DemandGen1,907
q4_demand_gen1,344
2026-Q4-Demand-Gen611
One campaign, reported as four.
Why Use UTM Templates?
Your numbers depend on people you don’t control
Agencies and new hires pick an approved template instead of typing
Q4-DemandGen.You’re guessing at the naming convention
Pick a template and every parameter fills itself. Nothing to look up.
Core UTM Template Features
UTM Templates
Create UTM Templates
A UTM template saves the parameters you use together for a channel, like source, medium and campaign, under one name.
- Click Create Template and name it for the channel, like LinkedIn Paid Social
- Add the UTM parameters that channel always uses
- Save it once and it is available to your whole workspace immediately
Create Template
Template name
LinkedIn Paid Social, Demand Gen
Parameters used together
utm_sourcelinkedinutm_mediumpaid-socialutm_campaign2026-q4-demand-gen
Saved once. Available to your whole workspace.
Link Builder
Use Templates While Creating Links
Pick a template and the right source, medium and campaign fill in together, so a LinkedIn paid social link is tagged the same way every time.
- Pick a template instead of typing each value
- Source and medium always come as the right pair for the channel
- Campaign names follow your convention, with no typos
Typed by hand
utm_sourceLinkedInutm_mediumsocialutm_campaignQ4-DemandGen
Doesn’t match your UTM convention
Picked from a template
LinkedIn Paid Social, Demand Gen
utm_sourcelinkedinutm_mediumpaid-socialutm_campaign2026-q4-demand-gen
Bulk Creation
Build Links in Bulk
Templates also power bulk creation. Build the links for every channel in a campaign in one action.
- Select several templates at once
- Create links for every channel in one action
- Export and share with your workspace immediately
q4-links-FINAL-v3.xlsxBuilt by hand
sourcemediumcampaign
LinkedInpaidsocialQ4-DemandGen
googleCPCq4_demand_gen
G2referral2026-Q4-Demand-Gen
Built from 3 templatesOne action
linkedinpaid-social2026-q4-demand-gen
googlecpc2026-q4-demand-gen
g2paid-referral2026-q4-demand-gen
Governance
Require Templates Across the Workspace
Turn on Template Requirements and free-text UTM values are off for everyone. Builders pick from approved templates, so every link matches your convention.
Set a default template and every new link opens pre-filled with it.
Template *
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