Overview
Understanding the customer journey is crucial in B2B marketing, but without proper tracking and data analysis, it can be difficult to gain insights and optimize the customer experience. This can lead to poor decision-making and reduced marketing effectiveness.
UTM parameters and customer journey analysis can help solve the problem by providing a way to attribute performance data to the correct marketing campaigns, thus enabling more accurate insights into the customer journey.
The webinar will explore how UTM attribution can play a role in cross-channel reporting, and provide best practices for making UTMs ready for complete attribution of a B2B user journey so that the data can be acted upon.
What you will learn:
- Understanding the role of UTM attribution in cross-channel reporting.
- Best practices for preparing UTMs for complete attribution and managing them in teams of various sizes.
- How UTM parameters can inform the B2B customer journey.
- Insights on mastering the understanding of data for customer journeys.
- Differences between B2B and B2C journeys and the importance of tracking customer journeys.
Dreamdata’s B2B Revenue Attribution Platform connects data from across your go-to-market tech stack to offer unprecedented insight into your B2B customer journey. From anonymous first touch to closed-won, Dreamdata puts an end to guesswork and delivers actionable analysis of what really drives your revenue.
UTM.io is the leading tool for building, sharing and syncing your UTMs with your team. Streamlined workflows, help you stop using messy spreadsheets and get consistently good campaign data into your analytics tools.
The presenters work together to provide expert insights on how to master the art of tracking a B2B customer journey using UTM parameters. From explaining the value of understanding the journey, to showcasing how multi-touch attribution works with UTMs, the presenters will leave no stone unturned in helping you turn your data into actionable insights. They will also delve into the differences between B2B and B2C journeys, and provide tips and tricks for mastering the understanding of your data. The webinar will also feature top tools for data governance (UTM.io) and analysis (Dreamdata).
Speakers
Dan McGaw, CEO of McGaw.io
Dan is an award-winning entrepreneur and speaker. He is the founder and CEO of UTM.io, a UTM spreadsheet killer, and data governance tool used by the likes of Shopify, Unilever, or Taxjar.com.
Named one of the godfathers of marketing technology and one of the original growth hackers, Dan has decades of experience. Before founding UTM.io, Dan succeeded Neil Patel as the head of marketing at Kissmetrics and since then has gone on to start multiple successful ventures in the marketing analytics industry, such as McGaw.io.
Steffen Hedebrandt, Co-Founder and CMO at Dreamdata.
Steffen Hedebrandt, Chief Marketing Officer at Dreamdata a Revenue Attribution Platform that collects, joins and cleans all data to give an insightful value to your business.
Steffen is a subject matter expert in connecting marketing activities with revenue. He has an exceptional growth mindset, is data-driven by heart and loves all parts of scaling the commercial side of a business.
A notorious growth hacker with a successful track record of scaling businesses and building teams at Upwork and Airtame, Steffen knows the pain points of rapidly scaling marketing and growth firsthand.