# UTM.io

> UTM.io is a UTM parameter management and campaign tracking platform for enterprise marketing teams. It enables consistent UTM link building, naming convention enforcement, team collaboration, and link shortening.

## Product
- [UTM Link Builder](https://web.utm.io/link-builder/)
- [Free UTM Builder Tool](https://web.utm.io/utm-builder-code-generator/)
- [UTM Conventions Builder](https://web.utm.io/utm-conventions-builder/)
- [Link Shortener](https://web.utm.io/link-shortener/)
- [Pricing](https://web.utm.io/pricing/)
- [Enterprise](https://web.utm.io/enterprise/)

## Learning
- [What Is UTM Tracking?](https://web.utm.io/blog/what-is-utm-tracking/)
- [UTM Parameters Best Practices](https://web.utm.io/blog/utm-parameters-best-practices/)
- [UTM Naming Conventions Guide](https://web.utm.io/blog/utm-naming-conventions-guide/)
- [UTM Parameters in GA4](https://web.utm.io/blog/utm-parameters-ga4/)

## About
- Founder: Dan McGaw (award-winning martech entrepreneur, former Kissmetrics head of marketing)
- Company: UTM.io by McGaw.io
- Founded: 2018